![]() ![]() For the first time since the original release, the album has been remixed and will be presented with this new content. 22 release of The Beatles' “The Beatles,” or "The White Album." Now, in honor of its 50th anniversary, the band’s record label released a special edition that includes outtakes, demos and more exclusive content. In November 1968, millions of double Long Players (LPs) were shipped to record stores worldwide, with the year’s most anticipated musical event: the Nov. In the last few years, we've done more multi-tiered versions of releases than ever before," said Rhino Entertainment President Mark Pinkus. “Deluxe editions have completely reshaped the reissue business, to the point that catalog labels now release multiple versions of almost every project. ![]() But the revenue they bring in can make such a significant impact on a project that they've become an important part of planning. “Deluxe editions in the first few weeks after an album's release can sell more than their standard counterparts, and even account for more than two-thirds of first-week sales," according to Billboard. Although some may see it as a disadvantage that they now have to pay more for one extra song, it actually brings in more sales than we think. While most of us think of deluxe editions as special products aimed at a small group of “super-fans,” they are often celebrated for the behind the scenes look and the extra content in the form of bonus tracks or videos that the artist released separately. Buying the deluxe albums are often questioned by many consumers: if it's already online, what makes spending more money for one extra song so special? These types of programs are easy, efficient and affordable. ![]() As streaming becomes a crucial source of revenue, the music industry is finding it hard to justify what makes an exclusive album so “exclusive.” Nowadays, most people find it more convenient to listen to new albums through streaming websites and programs, such as Spotify, Pandora and Soundcloud. ![]()
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